As I mentioned before in one of my first posts for this task, the majority of films are promoted through multiple posters which vary slightly but maintain a coherent visual style. Even though this task only required me to produce one, I thought that I could make a couple more to show the distributional advertising that I hypothetically envisage my short film to have.
The one that I have produced in earlier posts is the one that I would use as the central poster, since it features both of the characters and successfully teases the story whilst remaining ambiguous.
An example of character posters is evident in the promotion of the film Triple 9 (above), where films with no singular protagonist tend to promote the individual characters as equally important by giving them their own poster.
The ones I have made below are my interpretations of this, using the same dark threshold over each photo to add a sinister intensity. The details of the pictures are very obscure, but the facial features become very defined and ghostly. Despite this coming across as dark and atmospheric, I think that it adds a new dynamic to the film by revealing little about the characters. The words on each poster, 'Grief' to describe Dylan and 'Guilt' to describe the Father, are a callback to my original poster where the tagline refers to the 'Line between grief and guilt', thus creating a synonymous effect across the posters by using the characters as a way of personifying these emotions. These build on my main poster by establishing the characters as equally important as well as establishing them on an individual basis. Because the background is black I couldn't write the second part of the title in black, so I opted for a grey colour instead.
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