Appealing to the Audience

Audiences are less rigid in short films and because they are not often actively promoted the audience tends to be whoever chooses to seek them out. For that reason the main foundation for choosing my audience was the certification on the film, which I originally deemed to be a 15 but reduced to a 12 after making changes to the screenplay and the content. 

That being said I thought that my audience needed to be of a mature mindset to interpret the events on screen, and so the 12 rating was less of a target demographic and more of a content warning. I didn't actually tailor my film to my audience, I tailored my audience to my film. This is because short films are not as industrial or commercial and so do not have studio funding, making them an independent endeavour, a benefit of which is the creator having sole control over the content, length and approval of the final cut. They have no demands to meet because many of them are made for non-profit purposes. Audiences for short films are active, since they are often distributed digitally and so have to be found online in order to be watched. I discovered this when I had to search on YouTube and other sites for examples when I needed inspiration, which I found difficult. Therefore my film appeals to no audience in particular, but I made it visually symbolic and so viewers need to be engaged and focused in order to interpret these multilayered moments, which is why I would recommend only watching the film if you are an enthusiastic fan of the film platform.