Posters are marketing techniques. They are designed, like an advert, to be visually engaging promotional campaigns and something that you would find printed in cinemas and on billboards etc, and they are even digitalised so that they can be spread online. The thing to remember about posters is that there is no 'correct' layout that makes them effective, because their uniqueness is often what makes them memorable.
A poster needs to assert hints about what to expect in a film such as the tone and visual style, as well as provide critical information such as the release date, film's title and sometimes a catchy tagline that becomes associated with the film. It is also important to remember that most films are not limited to just one poster, instead they opt to promote the product via different posters which share the same visual style (to show coherence) but differ in content, allowing audiences to explore the connotations more.
Since film posters tend to be very diverse in layout and content at an individual basis, I am not going to be so bold as to find 'conventions' for film posters, but I would prefer to say that my first part of research will be to find trends in the promotion and distribution of films through posters.
Once I have established these trends and deconstructed some posters in detail, I will narrow down my research even more by selecting posters which I think can give me inspiration when constructing my own.
A poster needs to assert hints about what to expect in a film such as the tone and visual style, as well as provide critical information such as the release date, film's title and sometimes a catchy tagline that becomes associated with the film. It is also important to remember that most films are not limited to just one poster, instead they opt to promote the product via different posters which share the same visual style (to show coherence) but differ in content, allowing audiences to explore the connotations more.
Since film posters tend to be very diverse in layout and content at an individual basis, I am not going to be so bold as to find 'conventions' for film posters, but I would prefer to say that my first part of research will be to find trends in the promotion and distribution of films through posters.
Once I have established these trends and deconstructed some posters in detail, I will narrow down my research even more by selecting posters which I think can give me inspiration when constructing my own.
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