Choosing a Magazine Title

Although a magazine title is not an integral part of this ancillary task, it was still conventional to place the magazine logos along the bottom of the page, and so for that that I needed one. 

Obviously it needed to be film-related, which is one of the only criticisms I have of Empire, because its title is not instantly associated with the film industry. Total Film, on the other hand, is very clear at establishing the genre of magazine it is trying to be. I didn't mind using two words, as long as they were blunt and impactful, because a title which fails to be concise is not a good product name. The 5 potential magazine names I came up with are:

1. Vision
2. View
3. Screen Wild 
4. Film Forever
5. Showreel

I dismissed 'Film Forever' on the grounds that it sounds slightly childish. Even though I like the alliteration of the 'F' at the start of each word, the overall title doesn't quite express the maturity of the product. 

'Vision' was intended to be an imposing title because it only consists of a singular word. Vision could be referring to a physical vision, and thus the viewer's perspective, or the fact that the magazine will have exclusive vision into areas of behind the scenes access denied to the public. I like the interpretations of this title, but at first glance it is still quite ambiguous, and so the genre is not identifiable. 

This is why I preferred 'View' and 'Showreel', which were also one word titles but denoted a more direct connection to the field of film. What I didn't like about 'View' was that it sounded too short to pronounce, but also that there is a cinema chain called 'Vue' which sounds the same, and so the phonology of both products was too identical and would create too much brand competition. 'Showreel' was a longer word and alluded to the history of film as well, with the word showreel carrying connotations of a library of cinema and a well informed knowledge about the arts. 

'Screen Wild' was the most catchy and sounded more commercial than all of the other titles I had come up with. It sounded like a cultural product that engaged viewers. The term 'Wild' has connotations of fanaticism and passion, so coupled with 'Screen' it suggests that its audience are active consumers of filmic knowledge (which is obviously who film magazines are aimed at). 

Between 'Showreel' and 'Screen Wild', I prefer 'Screen Wild' because it sounds more contemporary and modern than 'Showreel', and whilst a nostalgic title could have worked effectively, I believe that my magazine should reflect the modern and cultural trends of the industry and so 'Screen Wild' has a more engaging ring to it.